Tag: brand management

Could Manipulating Glassdoor Ratings Just be Just Smart Brand Management?

I LEARNED LONG AGO that user ratings — whether they be on Yelp, Amazon, TripAdvisor, or anywhere else — are easily manipulated. So, is anyone surprised that Glassdoor ratings get manipulated, too? The Wall Street Journal recently published an in-depth look at how some companies have figured out how to boost their ratings on Glassdoor

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