The Christmas Bonus Dilemma: Sometimes, You End Up Feeling Like Clark Griswold

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I’VE WORKED THROUGH so many holiday season that I’m starting to feel a little like Clark Griswold.

If that name doesn’t immediately ring a bell, the character should.

It’s the role Chevy Chase played numerous times, but most memorably, in National Lampoon’s Christmas Vacation.

One thread throughout movie was how Clark was anxiously waiting to hear how large his Christmas Bonus was going to be because he had big plans for all the things he could buy with it.

Well, you know how that turned out.

Clark’s long-awaited “bonus” was a one-year membership in the Jelly of the Month Club. He was so enraged that he kidnapped his boss and berated him for mistreating all his employees by letting them believe they were actually going to get something nice from him.

Unfortunately, that’s not all that uncommon when it comes to Christmas Bonuses.

Nearly half of employees don’t get a bonus

Earlier this month, a new survey commissioned by Spherion Staffing Services and conducted by Research Now SSI reported that 41 percent of employees felt that the top company perk was a “holiday bonus.”

However, the survey also found that “46 percent of respondents said their company does not give holiday bonuses or any other monetary gifts during the holidays.”

Although it’s been a while since I received an end-of-the-year bonus, the ones I have received over the years run the gamut from the really great to something akin to the Jelly of the Month Club.

My worst bonus? A lambskin fanny pack.

The worst came in the year that the miserly guy I worked for — who usually gave employees some semi-fancy desk item at Christmas — decided to shake things up and do something different.

How different, you might ask? Well, would you believe he gave everyone in the company a lambskin fanny pack?

I don’t think there was a single person who was happy with this remarkable Christmas “Bonus,” and one of the female sales directors memorably told everyone, “There’s no way in hell I’m going to put that thing around MY fanny!!!” 

Once the full impact of this highly unusual gift sunk in, everybody in the company seemed to have the same thought: Where did this come from … and can we take it back?

Well, the lambskin fanny packs came from The Sharper Image back when they still had stores, and a couple of guys who worked for me tried to return their “bonuses” and found out two things:

  • The fanny packs were only worth $17 in Sharper Image credit; and,
  • The local Sharper Image stores were so overwhelmed with returns of these items that they weren’t taking any more back.

Yes, we were all stuck with our lambskin fanny packs.

So much for a holiday bonus that makes employees feel that they’re appreciated. It’s the kind of gesture Clark Griswold could identify with.

One CEO’s Grinch-like decision

As bad as the fanny pack “bonus” was, probably the most Scrooge-like holiday behavior came when I was working for a family run company that had given every single employee a generous and wonderful holiday gift for more than 60 years — an extra paycheck.

Since we were all paid twice a month, that meant that every person in the organization got an extra half month’s pay during the Holiday Season.

Needless to say, it was an incredible gesture that spoke to the family values the company had espoused since its founding, and like so many things like this, it became something that everyone had come to count on during the Holiday season.

But when the financial crisis hit in September 2008, causing the collapse of Lehman Brothers and pushing America into the Great Recession, that wonderful extra holiday paycheck my fellow employees had all come to rely on came to an abrupt and untimely end. Oh, and everybody took a 10 percent pay cut, too.

Even Clark Griswold couldn’t top a Christmas gesture like THAT.

Hearing bad news through the company grapevine

Most employees understood the financial distress the company was in. Yes, extreme measures had to be taken, but the problem was the ham-handed way the decision was communicated to everyone.

I had long maintained that the company couldn’t cut the bonus without giving managers lots of lead time to explain and manage the decision, but that’s not how it went down.

When the financial crisis hit, the CEO just decided to kill the bonus and cut everyone’s pay with little to no discussion. Senior managers like me first heard about it the way everybody else did — through the company grapevine.

Needless to say, telling employees that they were losing their extra holiday paycheck AND 10 percent of their pay was akin to the Grinch stealing the Christmas presents of everyone in Who-ville.

Plus, the CEO seemed totally oblivious to the impact his decision would have on the workforce, and his inability to really do anything to help managers manage the situation only made it worse.

It’s boss behavior like this that drove Clark Griswold over the edge.

A modest proposal to make bonuses work

Here’s my take: I have long thought that a bad Christmas Bonus is worse than no bonus at all. And your culture, engagement, and overall morale will take a big hit if employees are led to believe, as Clark Griswold was, that they’re getting a substantial bonus only to find they’re not getting much, if anything, at all.

By the way, that Spherion Staffing Services survey also found that for those employees who actually get a holiday bonus, “the majority receive less than $500.”

That’s right; even when companies DO give a cash bonus, they tend to give a fairly modest amount.

So, what do we do about holiday bonuses to avoid having employees end up like Clark Griswold — angry and pissed off?

Author Jeff Hyman made the case recently that “the holiday bonus is a tradition that deserves to end.”

His reason?

“Paying a fixed year-end bonus in today’s business world – where the quality of your workforce is the No. 1 competitive differentiator – makes no sense,” he says. “In a misguided effort to keep the peace and show workers they care, many employers spread the bonus money around in equal amounts to all employees (either in dollars or in a flat percentage of their salaries).”

His solution?

“A far better approach is to tie compensation to performance and to allocate a disproportionate percentage of that capital to reward your best people, ” he says. “The point of your bonus plan should be to foster a workplace environment where exceptional performance is expected and rewarded, and where sub par performance is neither tolerated nor subsidized.”

A solution Clark Griswold would approve of

Here’s the best part of Hyman’s proposal:

A hallmark of a well-conceived bonus plan is that it encourages rock star employees to stay at your company when the headhunters call and it helps you to recruit top people from other organizations.”

This isn’t a bad idea, and I’m guessing that those employees you most want to benefit from a bonus will probably embrace it as well.

As Hyman adds:

Ultimately, replacing a holiday bonus with a performance-based plan is a great gift to your employees. Next year, your strongest employees will give thanks for that.”

Amen to that, I say. I’m guessing that Clark Griswold would probably approve as well.

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