What Do Job Seekers Want? It’s Pretty Simple But Organizations Can’t Get It Right

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Editor’s Note: I’m occasionally republishing some of my classic posts here on The Skeptical Guy. Here’s one that was originally published back in September 2018.

JUST WHAT DO job candidates want most?

It’s actually pretty simple, as a Glassdoor survey of job seekers found. Yet, simple or not, it’s remarkable how so many organizations can’t seem to get it right.

According to Glassdoor, it all comes down to this:

When asked “what would constitute a positive job application experience,” nearly three in five (58 percent) of job seekers and U.S. workers (aka, future job seekers) said that they wanted the company to communicate with them clearly and regularly during the application and hiring process.”

Wait! What? That’s it?

Top 5 Things Job Candidates Want

YES, IT’S PRETTY SIMPLE, and if this sounds like job seekers want organizations to get serious about fixing their candidate experience, well, that’s exactly what they’re saying — and it makes you wonder why so many companies still can’t seem to get that right.

According to the Glassdoor survey, here are the top 5 things job candidates want out of companies in their recruitment process:

  1. Communication with them clearly and regularly during the entire hiring process (58 percent).
  2. Clear expectations for them so that they could prepare well (53 percent).
  3. Feedback from the company, even if they were not successful candidates (51 percent).
  4. A clear explanation of the organization’s interview process, including how many interviews candidates might need to go through, and who those interviews might be with (45 percent).
  5. A simple and efficient online job application process (43 percent).
If this sounds like candidates REALLY want organizations to improve their candidate experience, well, it’s because that’s exactly what they want — and it makes you wonder why so many companies still can’t do it.

What Makes Applicants Give Up

THE SURVEY ALSO HAD another wrinkle — a breakout of the Top 5 Factors That Would Make Job Seekers Pull Out of the Recruitment ProcessHere are the reasons why a candidate would decide to ditch a company in the middle of the recruiting and hiring process:

  1. Some 44 percent said an employer announcing layoffs would be a critical factor.
  2. Four out of 10 (40 percent) said a poor first interaction with a recruiter or another higher manager would drive them away.
  3. Some 35 percent said that reading negative reviews from employees would make them pull out of the hiring process.
  4. One-third (33 percent) of candidates said they would troubled by hearing about employee or leadership scandals; and,
  5. Three in 10 (32 percent) said they would be put off if they saw negative news coverage about the company.

“Recruiters have a challenging task of coordinating multiple interviews in addition to ensuring each candidate receives the necessary information to evaluate an opportunity,” said Julie Coucoules, Glassdoor’s global head of talent acquisition. “Job seekers clearly feel that understanding the total compensation package, including pay and benefits, is absolutely essential to fully evaluate a job opportunity.”

She added: “The good news is that this and the top five frustrations that job seekers have with the recruitment process can all be improved by any employer of any size. Recruiters that want to create an informative and organized process can use this feedback to make their interview process more effective and positive.”

It’s All About the Candidate Experience

HERE’S MY TAKE: Glassdoor is being awfully kind by saying that recruiters simply need to take this feedback and make their hiring and interview process “more efficient and positive” when it’s clear that a great many organizations just don’t seem to focus much on that at all.

I’ve made this point before, but Kevin Grossman over at The Talent Board closely follows the state of the job candidate experience, and although their good work has gotten some organizations to improve, there are still far too many companies who need to just walk the talk.

Talent Board numbers make it clear that there are still a lot of companies that are failing when it comes to treating job candidates properly. In fact, The Talent Board has found that:

  • More than half (52 percent) say they were still waiting to hear back from employers more than three months after they applied to them for a job;
  • Only 20 percent of candidates received an email from a recruiter or hiring manager notifying them they were not being considered for a position; and,
  • Only 7 percent received a phone call from a recruiter or hiring manager notifying them that they were not being considered.”

I’ve written about the generally poor state of the candidate experience before, and if it sounds like I’m a broken record on the subject, it’s because the terrible way that so many organizations treat candidates isn’t getting much better no matter how much I keep hammering on the subject.

In fact, it’s gotten so bad that job candidates have taken to doing things like “ghosting” companies and a number of them are just not showing up for job interviews.

I don’t believe in responding to bad behavior in kind, but I also understand just how frustrating it is to apply for a job and then get treated like crap by a company that seems to not care all that much about how they treat those who want to work for them.

How Long the Interview Process Should Take

THERE WAS ONE MORE interesting piece of information in this latest Glassdoor survey, and it fell under the category of  “How Long Should the Interview Process Take?” Here’s what it found:

  • More than four in five (82 percent) of  job seekers and would-be job seekers said that they want the entire interview process to take less than a month.
  • Another two in five (40 percent) had an even higher standard — they said that the interviewing stage should take less than a week.

As Glassdoor pointed out in another survey, the average length of the interview process in the U.S. is 23.8 days (Editor’s note: that figure is now over 50 days for full-time jobs in 2024)

In other words, there’s no way that interviewing is ever going to get compacted into a week or less no matter how motivated and nimble a company’s hiring managers might be.

What Candidates Really Want

WHEN YOU TAKE ALL of these survey findings together, it’s all pretty simple:

  • Job candidates want regular and timely communications throughout the hiring process, and clear expectations from the start;
  • They also want straight talk from talent managers that is pointed and doesn’t seem like a waste of time. This includes getting respectfully rejected, and that needs to happen in a timely and courteous manner.
  • When they’re into the interview stage, they want it to move along rapidly and have it wrapped up in no more than a month, or sooner, if at all possible.

This doesn’t sound that hard, but it makes me wonder: Why do so many companies seem to make it that way?

As survey after survey from Glassdoor, The Talent Board, and many others make perfectly clear, if your organization isn’t laser focused on treating candidates the right way — especially regular and timely communications on the state of their application– you are simply NOT going to compete for the very best talent.

How long will it going to take until more organizations figure that out?

 

MORE JOB CANDIDATE ADVICE FROM 2024: Fast Company recently had a job interview related story with a different twist — 7 Bad Bosses to Avoid — and How to Spot Them During an InterviewHere’s their thinking: When looking for a new job, you want to consider everything from the kind of work you will be doing to the company’s policies about hybrid work. But perhaps the most important thing to consider is who your new boss will be.”

Other trends and insights 

  • The Great Gloom’s Grip: Employee Happiness Plummets in Q2 (From HRBamboo.com)
  • Companies continue to face significant upskilling challenges with new entrants to workforce (From Worklife.news)
  • After a Pay Boom, Raises Are Shrinking (From WSJ.com)
  • What the Hushed Hybrid Trend Might Mean for Your Company (From Inc.com)
  • How Bank of America Ignores Its Own Rules Meant to Prevent Dangerous Workloads (From WSJ.com)
  • The True Cost of Layoffs (From Bloomberg.com)
  • The percentage of employees working remotely is dropping, but it’s unlikely to reach pre-pandemic levels (From HRBrew.com)

And your latest dose of AI news … 

ALSO: Maybe you’re into articles like this, but the recent Harvard Business Review’s Tom Brady on the Art of Leading Teammates sounds good but it’s a long, tedious read even for people like me who gravitate to topics like this. I’m sure you’ll find some insights that resonate with you, but good luck getting through it.

Management insight of the week

“It’s absolutely true that people leave managers and not jobs. I have done it several times in my career. Most often, the bosses that I have left were micromanagers who checked your seat to make sure you were on time for work (or still there long after others had gone) or that you were not goofing off.

At each of these jobs, I was often the first to bolt, only to be followed by others. In some cases, I joined the throng, making our way to the exit. We all complied with our boss’s wishes while we were there, but none of us were committed to them, which made leaving for a new job a no-brainer.

I called my last position at a university my ‘Barbie dream job’ because my manager did everything Steve Keating describes that a boss can do to create a sense of commitment in their team members. She led by example, exhibiting nothing but integrity and authenticity. She communicated her needs without being proscriptive or standing over you to make sure you did what she asked. Instead, she knew we were professionals, so she trusted us to know our duties and do them. That empowered us and made us want to work for her and make her proud of us. She also recognized when we did good work and rewarded us (mostly with food, but we certainly appreciated it).

I stayed in that job until the grant program ended and never once thought about leaving. I was sad when the job ended because my boss had created such a collegial and supportive culture. None of us wanted it to end.

Which culture are you creating as a leader? Are your team members constantly looking for a way out, or will they be sad when the job ends?”

— Candace Chellewin the August 14 SmartBrief on Leadership newsletter

Loyal Readers: I’ve been putting together this weekly wrap-up for more than 20 years — from Workforce.com to TLNT.com to Fuel50 and then here at The Skeptical Guy. I’d love to know what you think, so email comments to me at johnhollon@yahoo.com.

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